Conceiving can be a difficult, emotional journey.

My contributions on the Duofertility team: Participated in ethnographic research. Helped develop personas and user journeys. Storyboarded concepts and build prototypes to explain ideas and interactions. Design and specification for hybrid web application. Designed branded website and product packaging.

In designing this web app all those emotions needed to be considered through ethnographic research to creating a fun and engaging app used daily. I mapped out the user’s journey and created use cases to define key areas where we could really make an impact.

The app works in conjunction with a Bluetooth sensor worn on the body that continuously tracks key metrics in determining ovulation. This is then interpreted through algorithms and a dedicated physician that guides the user on their journey.